UNICEF 'Change for Good'
The 'Change for Good' partnership offers easyJet customers the opportunity to support some of the world's most vulnerable children by donating their spare change and leftover foreign currency whilst on-board. The partnership now has three standard collection periods in the spring, summer and winter.
Thanks to the generosity of its passengers and efforts of its crew, easyJet's partnership with UNICEF has now raised over £6 million since it was established in 2012. The funds have primarily supported UNICEF's vaccination work to keep children safe from deadly diseases, with a recent focus on supporting the global eradication of polio. The partnership has also supported UNICEF's urgent appeals for children in danger from emergencies.
easyJet and UNICEF have agreed to continue the partnership for a further three years between 2015 and 2018, with the aim of raising a further £5 million.
In the 2015 financial year the partnership raised over £1.2 million through the regular on-board collections and a further £1.2 million through emergency appeals. The total funds raised in 2015 through the partnership, including corporate donations and other fundraising activities, was £2.5 million.
In addition to fundraising for UNICEF, easyJet has also helped to raise awareness of the charity and its work for children. Examples include an easyJet aircraft that has a special 'Change for Good' UNICEF livery, featuring UNICEF in the inflight magazine 'Traveller', and making announcements about UNICEF's work on-board flights during collection periods.
easyJet's Chief Executive, Carolyn McCall, is a member of the Advisory Board for UNICEF UK's Children in Danger campaign that aims to "raise funds and awareness for the millions of children in danger from violence, war, disaster, disease and hunger".
David Bull, UNICEF UK Executive Director:
"Our partnership with easyJet has already achieved so much in the past three years, helping to vaccinate 5.3 million mothers and babies against deadly diseases, helping to keep 2 million children safe from polio and now purchasing approximately 4 million doses of polio vaccines to protect even more children. easyJet and their passengers have also provided vital support for UNICEF's emergency work reaching children and families affected by the crisis in Syria and the surrounding region, Typhoon Haiyan in the Philippines, the Ebola crisis, and the Nepal earthquakes earlier this year.
"We're incredibly proud to have renewed our partnership with easyJet for another three years, and remain hugely grateful to easyJet and their passengers who are together making a real and tangible difference to the lives of millions of children around the world."
Emergency appeals with UNICEF
In 2015 easyJet and UNICEF worked quickly and effectively together to launch three special collections in response to international emergencies. easyJet also made a corporate donation to start each appeal, totalling £40,000 over the three appeals.
- Ebola, November / December 2014 - The two-week on-board collection raised over £200,000, including aid match funding for UNICEF from the UK government. This helped UNICEF's overall response which provided psychological care and support for more than 52,000 children, supplied over 500,000 Ebola protection suits, and distributed hygiene kits for almost 4 million schoolchildren.
- Nepal earthquake, April / May 2015 - The four-week on-board collection, established within 48 hours of the earthquake, raised over £660,000. This helped UNICEF's overall response which supplied more than 650,000 people with clean, safe water, delivered school supplies for over 200,000 children, and provided psychological care for more than 85,000 children and parents.
- Refugee and migrant crisis, September 2015 – The two-week on-board collection raised over £395,000. This helped UNICEF's work with children affected by the crisis in Syria and neighbouring countries. Donations will provide life-saving supplies such as clean water and medicine, after an estimated more than 2 million Syrian children have been forced to abandon their homes.